Key Stats
- $270,000 Saved Annually
- 97% Faster Content Delivery (Reduction of 29 Days)
- 100% On-Time Delivery
- 0% Error Rate (25% Decrease)
- 5-Star Content Quality (Up from 3-Star with regular errors)
Let’s get into this case study on how Omni Automaton’s Blogging service for marketing agencies has lead to decreased costs and turn around times while also reducing errors and late deliveries.
Marketing Agency Blog Writing Challenge
A multi-7 figure digital marketing agency needed 750,000 words of high-quality blog content monthly to satisfy client demands. Their old methods fell short. They had tried ordering content from a Content Mill and later attempted in-housing their blog content services:
- Content Mill Struggles:
- High Costs: $0.09/word, totaling $67,500/month
- Poor Quality: 25% error rate, requiring rewrites
- Slow Turnaround: 30-day delivery, stalling projects
- Overhead: $3,750/month on error management
- In-House Blog Writing Team Limitations:
- Low Output: 120,000 words/month with two writers
- Scaling Delays: 90-day onboarding for new hires
- Mixed Quality: 3-4 star ratings
- Unreliable: 75% on-time delivery
Marketing Agency Blog Writing Solution
Omni Automation’s content service—powered by AI, perfected by humans—delivered a breakthrough:
- Customization: Tailored to keywords, tone, and format
- Speed: 24-hour delivery for any volume once order is placed
- Quality: 5-star, error-free content with constant refinement
- Scalability: Instant capacity for 300 blogs monthly (750,000 words)
The agency switched to ordering 300 blogs at 2,500 words each with no downtime, meeting all content needs effortlessly.
Client Testimonial
“We have used omni automation services to help us save hundred of thousands of dollars. Our project team, content teams and every other area of the marketing agency have benefited from lower costs, increased efficiency, and faster deliverability.“
— Daniel – Agency Owner
Marketing Agency Blog Service Results
Switching to Omni Automation delivered game-changing outcomes:
- Cost Savings:
- $270,000 saved annually ($22,500/month)
- Cut $45,000/year in error-checking costs
- Time Savings:
- Turnaround time fell from 30 days to 24 hours (97% faster)
- Production time per article dropped from 2 hours to 12.5 minutes, saving over 500 hours monthly
- Quality & Reliability:
- Error rate hit 0% (down from 25%)
- Content quality rose to ABOVE 5-star (from 2 stars). This included 5 star copy writing + SEO optimization
- On-time delivery reached 100% (up from 75%)
- Scalability:
- Seamless growth with zero hiring delays
Below are images of the results OMNI created with two of the marketing agencies clients. Both of these clients are in the most competitive city for their services in the United States.
GET INSTANT SEO OPTIMIZED BLOGS WHEN YOU PLACE AN ORDER TODAY!
Marketing Agency Results Comparison Table
| Metric | Content Mill | In-House | Omni Automation |
|---|---|---|---|
| Cost per Word | $0.09 | $0.15 | $0.06 |
| Turnaround Time | 30 days | Variable | 24 hours |
| Scalability | Limited | Difficult | Instant |
| Error Rate | 25% | Variable | 0% |
| On-Time Delivery | 80% | 75% | 100% |
| Content Quality | 3-star | 3-4 stars | 5-star |
Delivery Time Decrease
Monthly Cost Savings
Ready to transform your content process?
Book a Call with Omni Automation Today!
